Consumer survey reveals wine is more reliable than a relationship
A fascinating paid consumer survey discovered that UK shoppers are more likely to ditch their partner than their favourite wine.
A UK survey by the Co-op found that over half of wine drinkers stay loyal to their favourite wine for around 10 years – significantly longer than the average relationship.
UK surveys on the love of wine
The UK survey went on to reveal much more about our wine-fuelled habits. Only 10% of us admitted being experimental, and 1 in 5 of us stick with what we know for fear of making the wrong choice (this is when it comes to wine, cheeky – not love). Interestingly, the optimum age for being experimental was people in their late 20s (again – wine – this survey didn’t go all 50 Shades on us) and that most people found just what they like by their late 30s.
Consumer surveys reveal UK’s top wines
The UK surveys also found our top 5 wines are Pinot Grigio (11%), Merlot (10%), Chardonnay (10%), Sauvignon Blanc (8%) and Rioja (7%). Here though there was a clear difference between different genders - with Rioja becoming the clear number one choice for men.
The consumer surveys also found people were most likely to be influenced by their partner when it came to trying new wines (20%), three times more so than an advert or wine writer. So it turns out our loved ones (of the non-grape variety) are pretty important to us after all.
What do you think about the wine survey? Would you rather have a night in with your favourite tipple than your current partner? Go on, be honest! Join the discussion on our Facebook page, and don’t forget earn extra income with paid surveys for money at Opinion Outpost UK.