When Hashtags go wrong!
It’s Friday the 13th! Although today is often dismissed by non-superstitious people as being no more unlucky than any other day, an online survey conducted back in the 90s did reveal a surprising 52% increase in accidents on this date. Whether it’s down to complacency, coincidence or people trying so hard to be careful that they have a calamity, we may never know – but some say it’s just better to stay at home.
So, in honour of the complacent and the (very) unlucky online, here’s a little something to brighten your day as you cower under the duvet: 5 hashtags that went very wrong!
According to many online polls, this is the mother of all hashtags gone wrong, but it had a very innocent intention. Back in November 2012, Susan Boyle was hosting a party to celebrate her new album ‘Standing Ovation’. The producers, understandably, wanted to promote this so they quickly knocked together #susanalbumparty which had a rather unfortunate alternative interpretation. They tried to delete it but #susanalbumparty was already trending on Twitter quicker than you could say bumparty.
No spelling issues on this one, but McDonalds’ marketing team got a bit more than they bargained for when they started up this hashtag. Intending it to evoke happy memories, inspirational stories and exciting fables about the brand, it actually attracted a series of recollections involving food poisoning and unexpected ‘extras’ found in the burgers. #NotLovingIt.
American bakery giant Entenmanns came up with this fairly innocent hashtag to assure cake fans that it was OK to indulge. Sadly, the timing was completely inappropriate. It was launched on the day of the verdict of Casey Anthony's trial. #NotGuilty was already trending, and many complained about the seemingly insensitive tweet. It was quickly removed, but online polls showed the brand lost a fair few customers through their very unfortunate timing.
It doesn’t look ideal, does it? Known to most as an acronym for a rather angry expletive (or two), #WTFF was actually created by Burger King to mean ‘What The French Fry?’ to advertise their new low-fat fries. Sadly for BK this funnelled all the unrelated hashtags onto their page – mostly from cross people having a very ranty/unfortunate day. After a quick survey of the page, I think it’s safe to say the fries were no longer the talking point.
Alternative meanings and using acronyms on Twitter is a risky old business (just look at poor old Powergen Italia’s hashtag: #powergenitalia), and Research In Motion (known as RIM, creators of BlackBerry) had clearly bitten off more than they could chew when they tried to promote their latest job vacancies. #RIMJobs was born – and let’s just say it attracted the wrong sort of interest. We’re not sure if any serious candidates actually applied, but they were certainly the butt of many jokes after that one.
So, if you think your day has been bad, spare a thought for those responsible for these top hashtag disasters. Whether they lost their jobs, or just their credibility, they probably wished they had just stayed at home under the duvet that day too.
Which do you think is the best ‘hashtag gone wrong’? Have you seen a corker recently? Join the discussion on Facebook and don’t forget to have your say in our latest paid online surveys at Opinion Outpost UK!