What is Market Research?

Opinion Outpost is made up of a community of people who share their opinions through paid online surveys on a selection of different subjects. By joining our online panel you will earn money or vouchers in exchange for your opinions in our paid market research surveys.


Find out more about Opinion Outpost's paid market research

What is marketing research?
A wide variety of companies use market research to discover what people really think of their products, services, logos or advertising. They ask us to use paid opinion polls or online questionnaires, known as surveys, in order to ask their target market what they think about a new product, for example. By taking part in online paid surveys you can have a real influence over products or brands that you know, simply by sharing your opinions and earning extra money from home or on the go.

How does it work?
At Opinion Outpost we will email you invitations to take part in paid surveys online, or you can simply log in on our website to take additional paid polls online, at a time that suits you. Every online survey is unique, and Opinion Outpost will tell you the reward value and the expected time it will take you to complete each paid survey before you start - so you can choose which surveys you would like to take part in. Each paid online survey is voluntary and anonymous, and you can take part in as many online surveys as you would like to, to earn extra money from home or when you are out and about.

Participation is voluntary, you can take part in as many or as few paid surveys as you wish.

As soon as you have qualified for one of Opinion Outpost's online paid surveys you can start taking part and sharing your views. What's more, you will receive points for every online market research poll you complete, the value of which will be detailed on each paid survey's introduction page. Points earned by taking paid surveys can be exchanged for cash via PayPal, or for vouchers for top online retailers. To find out more about PayPal, and to set up a free account

To find out more about Opinion Outpost please visit our FAQs and terms and conditions, and why not see how we keep your personal information safe in our Privacy Policy. Still have questions about how our paid market research surveys work? Please get in touch with a member of our helpful team.